Flipside was developed in response to the Apprenticeship Levy that was introduced in April 2017. The project’s main focus was to identify key skills gaps amongst digital SME’s in and around East London and better understand their appetite for apprenticeships under the new scheme. We wanted to establish the level of awareness and understanding of the Apprenticeship Levy amongst SME’s and also understand how young people perceived apprenticeships and the barriers that stood in the way of them taking these up.

An important task for us was to identify whether there was a link between what SME’s identified as skills gaps and the current provision that was being delivered by training providers. Our ultimate goal was to develop recommendations as to how we could work with SME’s and key stakeholders to develop the skills needed for the creative digital industry.

When the UK voted to leave the EU, everyone was spooked. One of the implications was, and still is, that fewer people will be able to come to the UK to work than they did before – whether from Europe or from other parts of the world. Brexit was one of the reasons ustwo came together with partner agencies to develop Flipside – a training scheme to train young people in creative digital skills. We are joining forces to train the next generation of UX, product and digital designers with a bottom-up scheme devised by us – a group of leading digital design agencies hungry for new talent.

Made by Many, Beyond, Create Jobs, Sennep, Siberia and Reading Room co-created the scheme with ustwo using content specific to each agency.

Read more about Flipside on the ustwo blog and also the Create Jobs website.